Once Alma and Amber saw how well their healing balm was performing clinically, they were ready to place it on the retail shelf.
My job was to develop a brand ethos that captured the intention and heart behind the product. From brand messaging and website narratives to packaging copy, launch campaigns, and event collateral, I crafted copy that feels just like Miel Healing Balm does on your skin—gentle, restorative, and beautiful.
BRAND ETHOS | BRAND MESSAGING | PACKAGING PRODUCT DESCRIPTIONS | WEB COPY LAUNCH CAMPAIGNS | EVENT COLLATERAL EMAIL MARKETING | SOCIAL ADS
Miel Healing
Beauty Aftercare
Nutrient-rich, petroleum-free formulas developed by estheticians to soothe, restore, and strengthen sensitive skin after abrasive treatments and beyond.
Heal beautifully.
We’re challenging petroleum-based products. Through our clean and natural formulas, education, and professional partnerships, we’re elevating post-procedure care and setting a new expectation for lasting, beautifully healed results.
Born from the earth, made for healing
Here, healing is never an afterthought. Your healing matters, and you have the power to protect, support, and preserve your results with petroleum-free aftercare products designed to honor and support your skin’s natural ability to heal.
NUTRIENT-RICH, ESTHETICIAN-APPROVED, AND CLINICALLY TRUSTED
Healing made beautiful.
Ointment that won’t clog your pores ✨
Nothing heals a lip blush like Miel 💋
Layer on the hydration 💧
Heal beautifully with us.
Company Values
A clean, cohesive brand experience that helped Miel Healing move from zero presence to a premium aftercare brand built for both DTC and wholesale growth.
Email campaigns had impressive engagement, with a conversion rate of 18.25%.
The results:
