Feminine Forms is a specialty boutique providing personalized medical equipment and recovery products for women before, during, and after breast cancer treatment. My task was to give this boutique an online existence, with a voice and message as supportive as the ladies helping in the fitting room.
The winning lines: “Love your new form” and “Find your perfect fit” capture the purpose and quality of their certified services and products.
VERBAL STRATEGY | BRAND MESSAGING | WEB COPY | CAMPAIGN MESSAGING | EMAIL MARKETING
Feminine Forms
Specialty Mastectomy Shop
Finding solutions that fit beautifully is key to helping you feel like you again.
We believe your confidence matters. Your new form after mastectomy deserves to be honored, supported, and loved — and that begins here.
SCHEDULE APPOINTMENT
Love your new form.
Imagine being able to put on a breast form that fits into your surgery site like a perfectly-matched puzzle piece, right down to the smallest detail. Curious about what your custom-designed breast form might look like?
SCHEDULE FREE SCAN
Find your perfect fit.
I'm your certified mastectomy fitter, medical supplier, and breast cancer survivor.
Welcome to my specialty boutique: a place devoted to helping you find recovery solutions that truly work for you. Whether you’re choosing a breast prosthesis, wig, swimsuit, or protective skin care, we’re here to support you with compassion and real understanding.
In my experience, an appointment with a certified fitter who cares, listens, and knows what to look for is the best way to find your perfect fit and give you that “I feel like skipping out the door!” kind of feeling.
GET TO KNOW ME AND MY TEAM
Hello, I’m Liesa!
An online presence and digital marketing strategy that helped Feminine Forms sustain client connection and steady sales during COVID, even when in-store fittings and shopping were limited.
The results:
